For many years, Louis Vuitton held a Concours d’Elegance in the Parc de Bagatelle in Paris and other sites. Fashioned after the Pebble Beach Concours, the Louis Vuitton event was a great success and spawned many similar events including the legendary Louis Vuitton Runs. As the artist for Louis Vuitton sporting events, Razzia, was tasked with creating the poster art promoting each event. This poster is for the 10 annual Concours held in Paris in September 1997.
Razzia has producing event artwork for Louis Vuitton since the 1990’s. There are two sporting events on the Louis Vuitton calendar, the annual Parc de Bagatelle car show in Paris and the America’s Cup races held around the world. Razzia’s yachting posters are extraordinary in their simple but striking designs. This is the small size poster for the 2003 Challenge Series which was won by the Swiss boat Alinghi, which went on to defeat America’s Cup holder New Zealand in the finals.