Ludwig Hohlwein was the greatest German poster artist of the day. Famous for his simple and direct look and his use of colors, his work is distinctive. Trained as an architect, in 1906 he moved into graphic design and poster work focusing on product advertising. Tonal contrast and interlocking shapes are common terms used to describe his work. Others suggest that he used photographs as a source to capture the unique shading common to his work. He also made typeface a critical component of his work applying those that added to the dynamics of the image. This poster is a bookplate from a 1926 volume of his work.